I’m Joining Your Association…

Because: 1. You didn’t send me a “10 Reasons to Join” brochure.  I’m interested for one reason and that is what you showcased. 2. The association staff actually contacted me directly, learned about my business, and ASKED ME! 3. “Support...

I’m Not Joining Your Association…

Your prospects may not be interested for some of these reasons: The communication I receive is about your association, not my business. The Association website is organized by your departments, not the way I think about or consume your services. I might like your...

Member briefings = Great Recruitment Tool

For the last several years The Moery Company has used timely industry briefings or webinars to generate interest with prospective members.  These briefings enable the association to learn several things about the prospect who participate. 1. Determines if...