Secrets to Scoring the Big Sponsors

Secrets to Scoring the Big Sponsors

The “big sponsors” seem elusive.  But, if you’re driven to score a few for your upcoming event, prepare to tailor your offerings to meet their expectations. Here’s the inside scoop: The big sponsors want one-on-one meetings with your members They want to deliver...
Foot on the Gas

Foot on the Gas

First quarter is over. You’re into a business rhythm. You can see a nice upturn. But, don’t get complacent … Challenge your organization to be disruptive. Resurrect your creative appetite for new programs, intensive development and improvement. This is the...
Overcoming Decision-Making Paralysis

Overcoming Decision-Making Paralysis

I’m concerned. Businesses and associations are taking too long to make decisions.  The problem you face isn’t going away, getting better or resolving itself.  Occasionally, I think decision-making paralysis is a result of short-term thinking. The decision...