This methodology has enabled 40% top line growth, and we’re closing 26% of every opportunity in our pipeline. We have a sales cycle that is much more efficient as we are closing deals in 40 days vs 60 to 80 days.
The tactics have virtually eliminated cold calling and really comes down to identifying the very best prospects and converting those prospects into leads.
Here is how you can start today:
- Send a valuable piece of information or insights about a particular topic.
- Using your email client (like Constant Contact or MailChimp), review the prospects who clicked on links and opened email.
- Contact prospects that show the most interest by reviewing the number of opens or clicks – this often reveals the content was forwarded to others.
- Ask the prospect what other information interests them. What is going well, where are they stuck?
Then begin the initial sales process of finding the possibility to collaborate.
This simple content distribution method will increase sales…by identifying those most interested in what you have to offer. If you’d like to learn more, give me a shout at firstname.lastname@example.org.