JP Moery’s Blog – Association Business Growth, Leadership & More
JP Moery's Blog
How to Create Winning Collateral Materials for Membership
This summer, I had the pleasure to speak with a great organization representing a dynamic industry. We discussed using collateral materials for membership, and I made the off-hand comment (which I do at times) that these were a waste of time. Allow me to backtrack and...
Planning to Discount Your Membership Dues?
Recently, I’ve been hearing some discussions centered on membership discounting strategies. Overall, I think it’s something to think more than twice about. And, here’s why: #1 We work hard at our organizations to build up the membership value proposition. So, when we...
Big Trends in Association Content Delivery and Sales
There are a few trends developing around our content delivery and sales process, and it's very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly. First, we've been posting...
Join JP Moery for “Rebuilding Together” Luncheon
Allow me to introduce you to a fantastic organization – Rebuilding Together • DC • Alexandria, which has made an immeasurable difference revitalizing low-income communities and serving in-need residents of Alexandria, VA, for more than three decades. And, they’ve...
Why Associations Don’t Drop Lapsed Members
I’ve watched throughout my career associations maintain lapsed members who haven’t paid their dues. And, for a very long time, in some cases. Why does it happen? First, I believe associations have a perception they will lose clout on Capitol Hill if the membership...
Leveraging Live Events for Membership Recruitment – Moery Flash Webinar
What better place to recruit new members than during a live association event? Key to success is tactical preparation on several fronts. During his next flash webinar on September 5th at 3:00 pm, JP Moery will share three proven strategies to sign new members during...
Are You Meeting the Diverse Needs of Your Membership?
I had the recent opportunity to work with a great association to implement a member survey on the perception of the organization’s value prop. The first thing we learned was the “Baby Boomer” demographic, which represented the most significant part of the membership...
Would You Join Your Association?
One of the fundamental aspects of selling for, advocating on behalf, or representing a group - is to be 100% supportive of their mission. I’ve worked with many associations, and there were a few that had individual policies I didn’t jive with. But, did I believe in...
Top Strategies to Sell New Sponsors – JP Moery’s Flash Webinar Series
The hottest growth opportunity in the association space is sponsorship sales – but, the prevailing question remains, “How do we get new sponsors through the door?” Join JP Moery for another in his series of flash webinars on Thursday, July 31st at 2:30 pm. In his...
Failure to Adapt
One of the most significant concerns I have for my company and the association community is the ability to be nimble and adaptive to evolving business trends and technology. I see organizations embracing the idea of change with the willingness to adapt and...
What Would Happen if Your Members Chose Not to Join for 1 Year?
This is a big question, folks. A good friend in the association world was speaking with a corporate member who put forth the following scenario – “What if Our company quit all associations for a year – drop our membership with the many trade associations we are...
Get Your Moery “How to Launch” a Podcast E-Book Today
Thinking about launching a podcast at your organization? The Moery Company has produced the Association Playbook podcast for 3 years – and, it was the best communications decision we ever made. The Playbook has allowed us to reach a global audience on a weekly basis;...
Top Strategies for Association Growth By JP Moery