JP Moery’s Blog – Association Business Growth, Leadership & More
JP Moery's Blog
The Secret to Selling Government Affairs and Advocacy
How do you sell government relations as one of the most valuable aspects of association membership? Today, selling advocacy requires a focused and strategic approach. Businesses have specific problems. For example, a prospective member company doesn’t understand a...
Five Onboarding Tips for New Members
The onboarding of new members is the hottest discussion with association membership pros. Association partners are telling me onboarding, and following engagement is just as important as recruitment and retention tactics. Here are five quick tips to develop a...
Precarious Assumptions in Association Sales
“Dangerous Assumptions” was a hot topic during a recent morning meeting with my staff. We often make precarious “assumptions” in the membership and sponsorship sales game. Here are a few: #1 Just because you have a relationship with a potential prospect, doesn’t mean...
Four Observations for Associations in 2019
As you make your plans for 2019 – consider these long-term plays. #1 Update your sponsorship programs with new inventory. We’ve detailed through our content on those elements you need to change, and how - but let me give you something to think about right away. Drop...
Launch Your Association Podcast in 2019 – Here’s How…
Podcasting is a medium that is soaring, and I strongly encourage associations to make 2019 budget plans for the implementation of a podcasting service. The Moery Company has produced the Association Playbook podcast for more than 3 years – and, it was the best...
Moery Webinar: Onboarding New Members – and, Why it Matters!
How much time does your organization devote to the onboarding of new members? We typically put them on a list, and we just send them a bunch of stuff. Onboarding is one of THE MOST IMPORTANT parts of the membership cycle. Plan to participate in JP Moery’s next...
What is The Most Neglected Association Growth Opportunity?
Sponsorship sales is the hottest growth opportunity for associations today, and organizations continue to miss the boat. Let me explain why and what your next steps should be to revamp your program. Here’s why: #1 First and foremost, sponsors aren’t being interviewed...
Three Things I’ve Done RIGHT in Business
Over the years, I’ve been pretty transparent and objective about where I’ve gone wrong in business and my missteps in leadership. Today, I want to share three things that have actually worked out! First, when I launched the company, we really embraced what I feel is...
How to Create Winning Collateral Materials for Membership
This summer, I had the pleasure to speak with a great organization representing a dynamic industry. We discussed using collateral materials for membership, and I made the off-hand comment (which I do at times) that these were a waste of time. Allow me to backtrack and...
Planning to Discount Your Membership Dues?
Recently, I’ve been hearing some discussions centered on membership discounting strategies. Overall, I think it’s something to think more than twice about. And, here’s why: #1 We work hard at our organizations to build up the membership value proposition. So, when we...
Big Trends in Association Content Delivery and Sales
There are a few trends developing around our content delivery and sales process, and it's very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly. First, we've been posting...
Join JP Moery for “Rebuilding Together” Luncheon
Allow me to introduce you to a fantastic organization – Rebuilding Together • DC • Alexandria, which has made an immeasurable difference revitalizing low-income communities and serving in-need residents of Alexandria, VA, for more than three decades. And, they’ve...
Top Strategies for Association Growth By JP Moery