JP Moery’s Blog – Association Business Growth, Leadership & More
JP Moery's Blog
Congratulations to Moery Partners Named DCA Live 2018 Nonprofit Leaders
The DCA Live 2018 Nonprofit Leaders have been announced and we are thrilled to see several honorees are Moery client partners: Michael Dykes, International Dairy Foods Association; Lisa Levine, Energy Bar Association; Alison Bodor, American Frozen Food...
The TMC Hat Trick
Hey, I have something new to talk about today. We just had a great sales team meeting and started implementing a training tactic I've used at several organizations. It’s called the “Hat Trick.” Now, it’s not necessarily a trick; it's an awesome methodology to train...
Secrets to Selling to Associations
“So, how do you get association clients?” I hear this question quite a bit. I've partnered with more than 100 associations over the years and have a pretty broad background in the space. And, I’ll be honest – a lot of association vendors often get out of the business...
Tips for Building Long-Term Partnerships with Your Sponsors
I’ve got a big topic for you today: long-term strategic partnerships in the sponsorship area. It’s the buzz – everyone is talking about it, but what the heck does it mean? Currently, I believe “long-term strategic partnerships” are simply a proxy for, “I just want to...
How to Land a Job in the Association Space
We receive many calls and questions from folks who are looking to break into the association marketplace for their career. I've got a few thoughts that might be helpful to you. Building Out Your Network First, you've must develop your association network. It’s is not...
Frame Out a Winning Brainstorming Session
It’s that time of year when we’re doing a little classic brainstorming on long-range plans and strategic goals. In fact, I’m meeting with a client soon to have just such a conversation, and I want to share a few ways you can map out your approach. It's a simple, yet...
Getting Past the Gatekeepers
We had a great discussion today during a morning pep rally about how we engage with “gatekeepers” in the sales process. To be clear, there are two types of gatekeepers: those who call you to get information about your association membership program. And, those who...
Outsourcing: The Myth Debunked
I feel the need to debunk a big myth about outsourcing. Something I hear regularly is, “We don't want to outsource membership sales because this is such a close-knit family industry.” Well, let's break this down a bit, and I'll share my perspective. First, a trend we...
Dig into the Data for Membership Retention and Engagement Success
Data is key to developing winning strategies around engagement and retention. Data from your CRM and other sources can be utilized in myriad ways. There’s no reason to gather everyone in the conference room and start writing down ideas on a white board without data...
Outlook 2019: Top Association Trends and Predictions – Moery Webinar Series
As you make your plans for next year – plan to attend JP Moery’s next webinar, “2019 Outlook – Top Association Trends and Predictions.” He’ll highlight what’s on the horizon for membership and sponsorship sales, how to cultivate thought leadership to drive your value...
Are You Asking Your Member Prospect the Right Question?
The Moery team gets together every Monday, Wednesday, and Friday morning for a “pep rally” during which we share updates about business, sales, and our communications efforts. A big topic that came up today is an excellent tip for anyone who’s involved in membership...
Your Association Business Model Might Require a Closer Look
Recently, I was on my way to Washington, DC, to make a client presentation – feedback based on our review of their entire business model. What I’ve seen in the last 24 months, in particular, is an unprecedented need for the evaluation of dues levels, membership...
Top Strategies for Association Growth By JP Moery