JP Moery’s Blog – Association Business Growth, Leadership & More

JP Moery's Blog

3 tips to beating the first objection.

Each month MoeryLAI speaks with organizations to develop more partnerships. Often we sell sponsorships, exhibits for trade shows or corporate membership for a national association. Many prospects voice initial concerns like "you don't know the industry," or "you don't...

What Jesus Taught Me About Sales.

Recently, I have spent time studying the New Testament.  And, regardless of your spirituality or station in life, there are a number of incredible practices which apply to basic sales principles. Good stories are a must:  Jesus' ability to use parables to teach are...

ENewsletter and a VLog Announcement

Two new initiatives have the house buzzing at MoeryLAI. The second edition of  "Association Leadership, is generating some excellent feedback from friends in the small business and association community.  Every two weeks, I will highlight articles or...

7 Tips for Board of Director Relationships

Over the years, chief executives and senior staff have provided some great feedback to me about Board of Director relationships. Here are a few best practices. 1. Use outside experts to address a broad range of industry issues. This approach demonstrates your...

Ego as a Trap

Your association could learn a great dealfrom the Lance Armstrong ego trap. I can feel the pull to deny problems, and react harshly toward critics. What if our association had an "Oprah Interview?" Imagine these Yes or No questions. Q: Has your association...

Advice for the New Year

Many bloggers, leadership gurus and self improvement specialists provided you guidance on "resolutions."  How about a good ole Oklahoma boy giving this a shot for you? 1. Eliminate one standing meeting from your schedule today.  Like "regulations in CA" for...

Success Tips for December

This time of the year leaves many leaders in a quandary.  Celebrate, reflect, reward, close deals, finish projects, make budget.  There are many activities and some seem to actually work against each other.To close the final deals, identify the opportunities...

Six tips from your prospects on how to sell them.

I had the opportunity to hear from our customer base today about what attracts them to solid vendors.  Additionally, I have witnessed a number of sales presentations recently.  Here are some observations: 1. If you bring a team to make a sales...

Who Else Should We Talk To?

The best association executive I've ever been around was a master at business development. He would close most meetings this way, "Based on what you have heard about this association and how we are helping businesses, who else should we talk to?" With one question an...

What associations can learn from elections.

In Washington, DC there is a two to three week analysis of every election cycle. We have Monday morning quarterbacking at its finest. There are also valuable information or "lessons learned" from this historic election.  Associations are a great deal like a long...

Here is what your boss is thinking…

Becoming a business owner fundamentally changed how I made decisions, communicated with my team and prioritized activity. Expectations of myself and colleagues were greatly affected.  The stakes were certainly higher.  And, some business decisions I...

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Top Strategies for Association Growth By JP Moery