JP Moery’s Association Playbook – Episode 93: Identifying the Decision-Making Process in Membership Sales

A daunting CHALLENGE in sales is identifying who the decision maker is (and isn’t), says Host JP Moery. Today, the decision-making process continues to evolve within an environment of “flatter” organizations. To further complicate your effort, it’s not unusual to have a more collaborative decision-making approach as an organization’s membership dues may often come from different budgets within the same company!  He breaks it down for you in his latest podcast.