Association Labs – Episode 72: Selling Small Business Member Prospects by Shortening the Sales Cycle

Here’s the bottom line: business people simply have less time than ever before and host JP Moery believes these folks, much like himself, want to make decisions quicker about their business. And, association and organizational salespeople must come to terms with this emerging trend. How do we shorten the sales cycle and, by doing so, successfully on-board our small business prospects? As a small business owner, JP will tell you how. Listen in.
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