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When looking at the most successful client projects The Moery Company has
conducted over the last 12 months, Host JP Moery and Moery Chief Analyst Patty Leeman agree the winners are those organizations that have the most accurate DATA. No question. Patty and JP discuss key recommendations for helping associations begin to sort and develop their data for 2017. Data is key as it helps to assess the health of your organization. From identifying and differentiating membership and non-dues revenue streams, to hard data on marketing and sales processes, to the participation level of individuals in non-dues programs. What do those numbers look like? This podcast is a must for those associations looking get their data in line this year. Listen in.