Association Labs – Episode 48: Surefire Sales Strategies for Association CEOs

AL-LOGO-UPDATED-png-300x300Increasingly, host JP Moery is finding association chief executives becoming more active in the fundraising programs of their organizations.  Possibly prompted by some recent rumblings from their Board – “Where’s the growth? We need additional revenue to fulfill our mission.” JP offers several concrete recommendations for CEOs who wish to actively embrace a business approach to generating new association revenue in his latest podcast.