Association Labs – Episode 42: Why Membership Retention Tops Membership Recruitment

AL LOGO UPDATED pngHere’s a NEWSFLASH – 70% of associations have indicated it’s more expensive to recruit new members than to retain their current ones. Furthermore, with nearly 50% of organizations achieving more ROI through long-term relationships, retaining members is essential for success. During host JP Moery’s recent podcast, he offers numerous strategies for your association membership efforts.