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Host JP Moery is one fired-up salesman. In his latest podcast, he discusses the difference between sales people who pester (and, find little success in the association space) and those who exceed their goals through purposeful persistence. He carefully explains the elements of this sales strategy, which includes a combination of good planning and old-fashioned research. JP follows with several meaningful “conversation starters,” which could ignite your association sales efforts. Be sure to tune in!