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Implementing membership segmentation can significantly benefit your association. This week, Host JP Moery
welcomes to the show CompTIA’s VP of Industry Relations, Pete Kaminskas
and Moery Chief Analyst, Patty Leeman
. Collectively, they’ve observed membership segmentation play out on a regular basis. They believe the more associations can identify these different personas and develop a narrative around them, the more successful they will at delivering value and growing their organization. Pete and Patty bring their “A” game to this episode – excellent insights and recommendations. Listen in.