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When it comes to renewing your members, obviously the goal is to get them back on board sooner rather than later, right? Host JP Moery says the quality of your renewal letter can impact whether your members “act now,” or if that request gets shelved for a later date. This week, He emphasizes brevity and clarity in your messaging and offers a few pointers in crafting a winning letter, which will effectively communicate, “Renew today!” Listen in.