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Is selling association advocacy a top priority for your organization? It should be – government relations is a huge part of your value proposition – so a strong sales strategy is key. Host JP Moery shares 4 surefire tactics for success – from taking a clear position on priority issues in your industry, to showcasing your legislative and regulatory experts, to creating messaging that resonates with your audience, to (and, this is important folks) – drawing a definitive line in the sand between members and nonmembers. Check out JP’s 30th episode.