CEO Checklist for Membership Sales

A CEO “checklist” can evaluate your business development scenarios. Fire these questions to your sales team about the top 5 member prospects.

  1. What was the frequency of the last three communications?
  2. Was the dialogue about the prospect’s need or your menu of benefits? Review the notes, letter, email.
  3. Do you have email, phone (don’t forget mobile) and a second contact person for prospect? 
  4. Which member is a perfect referral for the prospect? 

A review of these specifics offers a quick evaluation (less than 5 minutes for each prospect) on how qualitative and deep your sales process might be.

Or not.