by JP Moery | Mar 27, 2019 | Association Business Strategy, Business Development, Membership Development, Sales, Sponsorships
In the last few months, I’ve had the opportunity to present before groups about trends in membership recruitment. Particularly with state associations and different trade organizations looking to expand their membership. Often the challenge is they don’t have...
by JP Moery | Mar 27, 2019 | Business Practices, Sponsorships
The Big Red “M” is thrilled to announce its continued association with Dale Coyne Racing with Vasser-Sullivan as an official partner of the No. 18 entry driven by Sebastien Bourdais for the 2019 NTT IndyCar Series Season The 2019 NTT IndyCar Series will be the 24th...
by JP Moery | Jan 23, 2019 | Association Business Strategy, Business Development, Sponsorships
I want to address a quick topic today in the area of sponsorships. Over the last year or two, I’ve started to see associations accept the idea of having sponsors pay for the opportunity to deliver content – thought leadership. However, some of the primary concerns...
by JP Moery | Jan 1, 2019 | Membership Development, Sales, Sponsorships, Webinar
The Big Red “M” is tackling a new sales tactic this year in both the membership and sponsorship areas – with a special focus on key accounts. These larger companies are complex, so landing the “Big Fish” requires a more strategic and long-term approach. In his first...
by JP Moery | Dec 26, 2018 | Business Development, Sales, Sponsorships
I’ve got a big topic for you today: long-term strategic partnerships in the sponsorship area. It’s the buzz – everyone is talking about it, but what the heck does it mean? Currently, I believe “long-term strategic partnerships” are simply a proxy for, “I just want to...
by JP Moery | Oct 21, 2018 | Advocacy, Sponsorships
The Capitol Hill Fly-In event has proven to be a sales challenge for associations for a very long time and frankly, difficult to sell as part of our client’s sponsorship portfolio. Not to long ago, I had a conversation with a great CEO and friend, Craig Purser, who...
