by JP Moery | Jan 23, 2019 | Association Business Strategy, Business Development, Sponsorships
I want to address a quick topic today in the area of sponsorships. Over the last year or two, I’ve started to see associations accept the idea of having sponsors pay for the opportunity to deliver content – thought leadership. However, some of the primary concerns...
by JP Moery | Jan 1, 2019 | Membership Development, Sales, Sponsorships, Webinar
The Big Red “M” is tackling a new sales tactic this year in both the membership and sponsorship areas – with a special focus on key accounts. These larger companies are complex, so landing the “Big Fish” requires a more strategic and long-term approach. In his first...
by JP Moery | Dec 26, 2018 | Business Development, Sales, Sponsorships
I’ve got a big topic for you today: long-term strategic partnerships in the sponsorship area. It’s the buzz – everyone is talking about it, but what the heck does it mean? Currently, I believe “long-term strategic partnerships” are simply a proxy for, “I just want to...
by JP Moery | Oct 21, 2018 | Advocacy, Sponsorships
The Capitol Hill Fly-In event has proven to be a sales challenge for associations for a very long time and frankly, difficult to sell as part of our client’s sponsorship portfolio. Not to long ago, I had a conversation with a great CEO and friend, Craig Purser, who...
by JP Moery | Oct 15, 2018 | Sales, Sponsorships, Webinar
If your sponsorship inventory consists of food and beverage events and branding of the conference bag, sponsors are bored. And, it’s a guarantee the new, most sought-after sponsors will be aligning themselves elsewhere. During his next complimentary webinar slated for...
by JP Moery | Oct 10, 2018 | Business Development, Sponsorships
You’re face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization? Shift the...
