Three Things That Changed My Professional Life

by JP Moery

My professional career was moving at a good pace as I entered my 30s, and I have a lot of people to thank for that. But, several things occurred in my life at that time that were absolute game-changers for me.

Now, these might not be the right things for you; but, I think there are linchpin moments that can really propel your professional career and the way in which your approach your work. For me, there were three:

#1 – Without a doubt, the most important thing to take place for me was being Reborn at 32 years of age. I was saved, and it freed me and my spirit because I knew somebody else was in charge. This knowledge and strength enabled me to propel myself with abandon in a way I hadn’t done before.  To provide a quick Scripture: 2nd Corinthians 3:17 – “Now the Lord is the Spirit, and where the Spirit of the Lord is, there is freedom.” And, that is absolutely true – so, that is #1.

#2 – In practice, this next experience may be strange to many of you and some of my friends out there may not know this; but, I became a Free Mason in my 30s as well. The life of Freemasonry gave me teachings and thoughts around ethics and morals, which really helped my professional career and greatly improved the way I deal with my employees, business partners, and my clients every single day. My Freemasonry affiliation was a very key moment for me; you meet some of the most spectacular people in the world in these types of social fraternities, and the Freemasons are a special one. We meet at Alexandria Lodge #11 – George Washington’s Lodge, by the way.

#3 – Some time ago, I bought a Tony Robbins CD set called Lessons in Mastery – I’ve recently plugged this back into my car and am listening to it again. Whether it’s Robbin’s Lessons in Mastery or Awaken the Giant from Within – I would encourage you to find a force who can help you move forward with increased momentum and focus.

Each of these experiences had a collective impact, which added up to freedom, confidence, and liberation. You, too, have all the ability to take the next step and that knowledge is truly empowering. Look inside yourself for something that can really push you to the next level and tell others how it has helped.  Evangelize!

A Message for New Entrepreneurs – You Won’t Be First…

by JP Moery

I have a few nuggets of advice for entrepreneurs who want to: hang out a shingle, run my own thing, be a CEO, be a President, build something that’s mine, act on my great ideas no one else wanted to do, and, of course, BE THE BOSS!

If that is your motivation – stop and re-think it before you move forward.

The reality is you are “last” and will be for a very long time.  Here’s what comes before you:

Your employees – because you damn sure can’t do it all.  Their success is more important than your abilities.

Your customers – because they decide if you get paid or not.

Your family – because they still need you, and you need them.

Your banker, accountant, and lawyer – because you likely don’t know that stuff.

Your prospects – because they want a proposal.

Many of us launch a business with an abundance of personal goals and ambitions.  However, it is essential to let go of your ego.  Ego is never satisfied and will keep you from focusing on those who really matter for a successful business.

If this content is meaningful to you, check out Hit the Reset Button or Life Hacks for Success in Business. Follow JP Moery on Twitter and connect with him on LinkedIn.

If I Were to Launch My Business Again, Here’s What I’d do Differently

by JP Moery

If I could go back in time and relaunch The Moery Company, I’d make some key changes to my approach.

First off, I’d put more work into my pricing structure. When you first start a business, you are naturally concerned people won’t “buy.”  Here’s what I learned:  I was so worried people weren’t going to sign up for what we had to offer, I set my prices way too low.  I quickly learned you could be working your tail off and still starving to death. It’s also difficult to raise your prices once your clients are on board. So, you need to price yourself for sustainability – it’s critical.

Second, I would put more resources into selling our services. When you launch a business – as the CEO, Founder, or President – you become the #1 salesperson for the company. You’ll be selling more than you’ll be doing anything else – so, embrace that idea. And, if you don’t want to be that person, my advice is to reconsider whether you should be launching the business in the first place. Selling the company takes up 80% of my time, but what I learned is, I need help. I need support.

I didn’t put enough sales resources into the business early on to help sell the company, and we didn’t experience the robust growth I’d anticipated there in the first few years.  So, make sure you don’t stretch yourself too thin and hire the help you need.

Third, I would have created a distribution platform for information. If I were rolling out today, I’d spend 80% of my time on distribution channels like Facebook, Instagram, LinkedIn and YouTube to launch all of our content. The telephone that most people consume their information is the remote control of our lives. I’d rather be pushing our message on social media than spending time building out a website. No one is sitting in front of a computer looking up websites anymore. Social media would be my #1 focus for promoting my business.

Finally, I would have spent much less money on real estate or office space. The people who want to work for you now – coming to the office is less important to them. Workplace flexibility is a top priority for these folks. Employees certainly want a place to hang their hat from time to time, but today’s  organizations spend an incredible amount of money on building out these incredible office spaces just to keep people inside of them.

That’s not where people want to be. In fact, we have a great deal here at TMC in Alexandria, and I love it. On any given day – out of our 12 staffers – we’ll have 2 or 3 people max at the office– and, that includes me.

So, that’s what I would change.  Hope these insights are helpful to some of you burgeoning entrepreneurs. Onward!

Follow JP Moery on Twitter and connect with him on LinkedIn.

Workplace Flexibility + Empowerment + Transparency = Success

JP Moery

My philosophy has always been: “Work is what you do, not where you do it.”

During one of our recent morning “pep rallies,” Moery Sales Associate, Madeline Trabucco put forth to our staff a fascinating topic: “1) Why did you choose to join The Moery Company, and 2) Why do you stay?”

The answers were varied and very interesting, but the #1 thing that came back over and over – was workplace flexibility.

Employees are looking for the opportunity to keep their hours and come into the office when their schedule accommodates, but still be held accountable to a very high standard. Lives are much different than they used to be. We are not a homogenous group of people. We all have different priorities, different lifestyles, and different responsibilities outside of the office. Then, why do we have to all transport to the same location and the same time?

Workplace flexibility is the #1 thing to consider for your future workforce needs. And, those industries with workforce needs should really consider existing models.

The second part of the equation is empowerment. To ensure the success of this new workplace dynamic, responsibility and accountability is crucial.

Here’s why:  you’re not in the presence of employees daily. You’re not answering every question they have, and you’re not looking over their shoulder to ensure they do things right. Make yourself available to them as a resource, to be of counsel to them at any time, but be clear staff is accountable for business unit results.

Lastly – the overriding value guiding this workplace dynamic is transparency. Leaders should be open about organizational performance. What are the goals? I show my team the books. I share how we are doing financially, so they know and understand my business decisions and the various implications, which could affect their job.  And, everyone sees the impact of performance on the bottom line.

Ultimately, everyone feels connected to the success of the business – not just a cog in the wheel.

My experience is, if you offer flexibility and empowerment, with an overriding value of workplace transparency, you are absolutely on the right track. It’s the modern business model, and it works.

To further discuss workplace and communication strategies or other pressing association challenges, schedule a 15-minute complimentary phone call with me. I’d love to chat.

What’s Kept Me From Being Successful

JP Moery

Istock/Credit:Thomas-Soellner

I’m 30,000 feet in the air on my birthday – it’s my second flight. Instead of whining about not being with my family, I reflected on the things that have kept me from success. These are items I work on every day, and am hopefully making progress on them.

Didn’t tell the truth. I come up short not telling people what I really think. “That’s not really good work.” “Your team is not working with us in full collaboration.” “We stunk up that project. It’s not okay” Do more people like me because I have sugar coated things? Maybe. But there is a lot of pain, anxiety and losses because of not being brutally honest. Leaders are really coaching people up. And, the best coaches call it the way it is, articulate the situation clearly and make sure things get fixed. Now. Business leaders, like me, should do the same. This takes constant attention and practice.

Didn’t ask the best questions, because I was afraid what someone might say. I have come up short so many times because there was a fear to ask the questions I knew had to be asked. “Is there someone else you’re speaking with on this deal?” “Why did we lose this deal so I can learn from it?” or this magical query, “Based on what you learned about our company, is there someone you know we could help?” The quality of questions you ask will determine your fate – someone already said that and I agree.

Didn’t learn to sell soon enough. Many of the most admired business people in the world can sell, or started in sales. I firmly believe if you can sell and are willing to do it, starving will never be a problem. Increasingly, I have also learned that selling is all about giving and delivering value and information. Unfortunately, for me I grasped this much too late in my life or appreciate the value of developing a skill many people aren’t willing to hone.

There are million more reasons I’ve not met my potential. But, thank goodness, I’m about to land.

Do You Really Want It?

JP Moery

IStock/Credit:kieferpix

I’m so encouraged by people who show desire and enthusiasm for success.  Images of material wealth are all around us, seemingly accessible (especially in the Washington, DC area) and almost easy to obtain.  Beautiful homes, fast cars, lots of nice gear.  These images are a mirage for many.

Those who seek these proxies of material wealth and success may have the perception that because they can see it….it must be easy or certainly obtainable due to proximity.  That’s BS.  Let’s be honest, do you really want it?   Are you willing to work or sacrifice enough to be in the top 5% of your field?  For most, it’s an emphatic “no.”

People like Mark Cuban, Gary Vaynerchuk, Tony Robbins and others, work so hard and put in so much effort – you’d feel like a car hit you if you spent a day in their shoes.  In some cases, they may be more talented.  But quite possibly their success skills were developed in the mid-morning hours while you were reading The Washington Post or sitting on the couch binge watching Netflix.   While you were doing that, the top 5% just finalized a new deal or moved it forward.

When The Moery Company launched pre-2010, I was consulting and working after hours.  It was difficult, I was tired and it frankly affected the quality of my work.  However, this effort began to test my thesis and challenge myself for the right stuff.  Sometimes, I question whether that kind of edge might be gone.  Maybe I’m not willing to give everything necessary to build the greatest association consulting firm in the world.

So I want you to be absolutely true to yourself today.  What do I want to be – the greatest salesperson in the world, my country, my town, my block, my company or my house?  Reflect on whether you want to be the best in your company, but giving the effort to be the best in your own home – of two.

You’re not fooling people when you say – you want to be the best association executive in the world, but are unwilling to make the sacrifices needed to achieve that.  It just doesn’t work that way.

If you want to be among the top 5%, then you must outhustle, outthink and outwork 95% of everyone else.  Or, you can just get lucky.

PS – And, it’s absolutely OK if you don’t want to be in the “Top 5.”  Just don’t claim to be disaffected, a member of the shrinking middle class or whatever excuse that’s out there.  Because most often we know where the buck stops. The image is in the mirror.

Fired-Up Friday & Your Quest for Success

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Three things to remember regarding your quest for success:

  1. Fear robs your potential.  It keeps you from asking for the deal, getting the information needed to deliver, meeting the person who can make a difference in life or you just don’t even try.  Kick fear in the teeth!

Whenever you feel fear…do exactly what you are afraid of.  You will reap the benefits!

  1. The street of results is paved with ridiculous amounts of action.  Every time I have reached an unprecedented success, it is because of breaking previous records of activity.

Every Friday your competition is late to the office, reading the paper or knocking off early.  Buck the conventional, make today your most productive.

  1. Ask this question right now.  “What is the most important thing I can do right now to accelerate success in my life?” Do it… Now.

Heck, now I’m even fired up!

Life Hacks for Success in Business

by JP Moery

IStock/Credit: yuriz

When are my best days in the office? Those are the days I get out of bed and WORK OUT. I hit CrossFit 3 times a week because it’s something that gets my blood going. By the time I walk into the office, I’m ready to go, instead of trying to do it with a cup of coffee. And, by the way, coffee is my fall back on days I don’t work out. Now, CrossFit isn’t for everyone. But, I encourage you to find something that gets you moving in the morning.

Leaders of today are really “corporate athletes.”  Over the years, I’ve learned productivity and effectiveness increases the better physical condition of the executive.  I  have to be in pretty good physical shape to run a business. The day of the ‘fat cat’ is done, because frankly, people can’t maintain success with a lethargic approach or without great energy.

I remember talking with a corporate attorney who, back in the day, would wake up; go to the office; open the mail; and, dictate to an assistant his responses to the mail. He’d then go have a big lunch, throw back a few drinks, and go home – because his day was done. And, then he’d do it again the next day – mainly because the flow of work was so predicated on the rhythm of snail mail. What an incredibly passive approach to work, which obviously can’t keep pace in today’s business.

My second strategy is a powerful exercise I’ve read about and successfully incorporated into my mornings: the personal journal. I write about anything and everything – like, “Man, my baseball team really sucks,” to “Isn’t the world wonderful?” The topics run the gamut, but pushes me to be more reflective.  To start the day thinking.   I believe this exercise starts to work the emotional intelligence muscle a bit. When I’ve mistakes in business, it’s often the result of emotion. Keeping a personal journal keeps life in perspective and a place to pour my emotions out.  Journaling has become a safety valve – so my business thinking is more balanced.

The third part of my overall approach is effectively scheduling my time. My docket is essentially full each day and I work as hard as I can motivate myself. Meaningful scheduling keep things moving for me. If you wake up with an empty calendar, you become a victim of other’s agendas and priorities – they take over your life, because you have allowed it.

So these are things that keep me fired up and moving forward: physically, emotionally, and structurally.

How do your best days start? I challenge you map out your best days – and try to replicate those activities that make it so.

5 Things I Wish I’d Done Differently in My Career

by JP Moery

IStock/Credit: Francescoch

Looking back at my career path, I find myself reflecting on the decisions I made or actions I didn’t take along the way. This blog has been an excellent exercise in self-reflection as every experience I’ve had has led me to where I am at this moment – both professionally and in my personal life. Perhaps, you can relate.

#1) I wish I’d started my own business sooner. There is nothing like the challenge of it – the energy, the motivation of building up your own organization.  Hiring people and giving them an opportunity to prosper.  I also thrive on controlling a bit of my own destiny. If the notion of starting your own business is strong and you’ve got that fire in your belly – let me tell you: go for it. Do it. Because you may be looking over your shoulder regretting you didn’t take the leap.

#2) I wish I’d learned more about money. For a big part of my career, my sole money strategy was this: to make more of it. But, that was it. I knew zero about investing, cash flow, asset allocation – really, how the money systems work. And, it took me way too long to start digging in on it. This is a problem for many people, probably because we think money is too complicated.  And, there are those folks who want us to think that the complexity is too daunting because they gain from our confusion, fear and lack of knowledge. So, yes. I wish I’d learned more about money sooner.

#3) I was also late recognizing that organizations are limited by leaders.  Fortunately, I’ve had the opportunity to work for great leaders and poor ones.  Yes, it’s totally possible to learn just as much from the poor leader.  Through these experiences, I learned organizations are most often limited by its leadership.  It’s the root of success or failure.  I recognize that leadership can actually be “the” problem if a business is failing. But, here’s the good part – leadership is also part of the solution. I wish I’d recognized that sooner: recognized that leaders of organizations are the driving force for success. As a business owner, I wish I’d studied facets of leadership earlier.

#4) I regret not recognizing sooner the importance of giving and receiving candid feedback. Regretting the notion I should have spoken up earlier or listened more. How many times in your life have you walked out of a meeting or an interaction and said, “Man, I wish I would have said …” It happens to all of us, right? I wish I would have been more candid earlier in my career – even today. I’d like to be more open to candid feedback than I am now. Less defensiveness on my part. I recognize how constructive it can be. The bottom line is: if someone is willing to go out on a limb and offer you his thoughts; there’s probably an issue.

#5) And, finally – I wish I’d had the self-awareness earlier on that I can’t compartmentalize work and my personal life. They are intertwined. They always have been. Believe me, the way you behave when no one is looking in your personal life affects the way you are going to lead your company or organization. And if you don’t believe that, then you are fooling yourself. It would have benefited me greatly to have learned earlier that compartmentalizing your work and personal isn’t possible. So, bring everything you have at work and at home.  Friends, family and colleagues will all know whether you are or not.

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The Four Best Pieces of Advice I’ve Ever Received

by JP Moery

A good deal of advice has come my way over the years – but, there are four bits that have stuck with me and really became a part of who I am today. And, oh by the way, I apologize ahead of time for some of the language to come; but, I think it’s essential to delivering the message today.

First piece of advice came from my Dad, Johnny Moery. About 30 years ago, when I first moved to Washington, DC, I was complaining to him about the people, my job, the traffic – everything. He said to me, “If you’ve met more than one asshole today, maybe it’s you.” Food for thought. If you think everyone around you is wrong, maybe you’re the one who needs to reevaluate where you’re at.

The second piece of advice was about sales, which I received from the CEO of the US Chamber of Commerce, Tom Donohue. I’ll never forget this. When I was to lead a sales meeting, he told me, “First, you give your pitch and then you look them in the baby blues and you shut your mouth. The next person who speaks, loses.” Great advice from the greatest association sales person, ever.

The third piece of advice came from my high school football secondary coach – Coach Jones. Right before a game we weren’t expected to win, Coach Jones said, “Guys, you’ve got to go out and play like a bunch of mad, rabid, angry dogs. I actually think that applies to a lot in life. Whatever you are seeking for yourself in life, your career, your personal life – you have to pursue it with that kind of energy and focus. I loved Coach Jones. I would have run through a brick wall for that guy because he got me so motivated.

The fourth and final piece of advice came from a gentleman, who’s name I cannot remember, but he was the General Manager of the TV station in Abilene, TX. I was a recent graduate of the University of Oklahoma and showed up with my broadcast tapes trying to get my first radio/TV/film job. What he told me changed my life. He said, “Son, tapes look good, but to be honest with you, your voice is so bad, you will need to get thousands of dollars of vocal coaching to work anywhere outside of Ada, Oklahoma. And, that’s nothing against the good people of Ada, Oklahoma – it’s a great place to live, but it wasn’t what I had in mind.

From that General Manager, I learned that if you don’t have the desire to go out and get the extra coaching, extra skill, and sacrifice, you will never be very good at anything. So, I decided during my long trip back from Abilene that broadcasting wasn’t for me.

Eventually, I did discover career passions I was willing to invest the extra time and got the professional development I needed to take that next step. I’m sure you’ve received pieces of advice throughout your life, and frankly I’d love to hear about them. Give me a shout at jp@moerycompany.com. Look forward to hearing from you.

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