by JP Moery | Apr 22, 2019 | Association Business Strategy, Business Development, Business Practices, Communications, Social Media
I’ve talked a good deal about social media and how these platforms better enable you to communicate with members and prospects. These tools help connect with your audience in very real and authentic ways about your organization and the value you provide. However, some...
by JP Moery | Apr 22, 2019 | Association Business Strategy, Business Development, Business Practices, Membership Development
How well can your association articulate your value prop? Defining member value and what differentiates you from other organizations in your industry is often a challenge – and, it can’t be developed by a group on K Street. The opportunity for associations to adopt...
by JP Moery | Mar 27, 2019 | Association Business Strategy, Business Development, Business Practices, Leadership
Bottom line: Today’s associations must have solid vision, mission, and value statements in place to be effective in moving forward. These organizational tenets help guide strategic planning, new initiatives, goal development, and better define its value proposition....
by JP Moery | Mar 27, 2019 | Association Business Strategy, Business Development, Business Practices, Sales
Associations are getting serious about business development right now. I’ve been working in association sales for the better part of 20 years and have begun to see a few things happening. Today there is a real need for biz dev talent, and people are having trouble...
by JP Moery | Mar 27, 2019 | Business Practices, Sponsorships
The Big Red “M” is thrilled to announce its continued association with Dale Coyne Racing with Vasser-Sullivan as an official partner of the No. 18 entry driven by Sebastien Bourdais for the 2019 NTT IndyCar Series Season The 2019 NTT IndyCar Series will be the 24th...
by JP Moery | Mar 27, 2019 | Association Business Strategy, Business Practices, Leadership, Professional Development
I’ve recently seen an interesting trend developing, and it’s the growing interest of volunteer leaders in association business. Over the last several months, I’ve given presentations to various boards of directors about membership growth strategies, sponsorship...
