by JP Moery | Apr 22, 2019 | Association Business Strategy, Business Development, Business Practices, Communications, Social Media
I’ve talked a good deal about social media and how these platforms better enable you to communicate with members and prospects. These tools help connect with your audience in very real and authentic ways about your organization and the value you provide. However, some...
by JP Moery | Apr 22, 2019 | Association Business Strategy, Business Development, Business Practices, Membership Development
How well can your association articulate your value prop? Defining member value and what differentiates you from other organizations in your industry is often a challenge – and, it can’t be developed by a group on K Street. The opportunity for associations to adopt...
by JP Moery | Mar 27, 2019 | Association Business Strategy, Business Development, Business Practices, Leadership
Bottom line: Today’s associations must have solid vision, mission, and value statements in place to be effective in moving forward. These organizational tenets help guide strategic planning, new initiatives, goal development, and better define its value proposition....
by JP Moery | Mar 27, 2019 | Association Business Strategy, Business Development, Membership Development, Sales, Sponsorships
In the last few months, I’ve had the opportunity to present before groups about trends in membership recruitment. Particularly with state associations and different trade organizations looking to expand their membership. Often the challenge is they don’t have...
by JP Moery | Mar 27, 2019 | Association Business Strategy, Business Development, Business Practices, Sales
Associations are getting serious about business development right now. I’ve been working in association sales for the better part of 20 years and have begun to see a few things happening. Today there is a real need for biz dev talent, and people are having trouble...
by JP Moery | Mar 1, 2019 | Business Development, Communications, Marketing, Membership Development
More than 124 million people are listening – that’s why. And, listenership grows year over year – and more people than ever are listening to more than one podcast. The medium is a killer trend for 2019 and the number of associations I’ve spoken with who want to...
