by JP Moery | Mar 1, 2019 | Business Development, Communications, Marketing, Membership Development
More than 124 million people are listening – that’s why. And, listenership grows year over year – and more people than ever are listening to more than one podcast. The medium is a killer trend for 2019 and the number of associations I’ve spoken with who want to...
by JP Moery | Feb 13, 2019 | Association Business Strategy, Business Development
My daughter, Grace is home from college and we were chatting about business and some of things that make you successful. It heartens me that at her age – she has an active interest. But, from our conversation, one aspect came up that is so basic – you’re going to...
by JP Moery | Feb 13, 2019 | Business Development, Business Practices
One of the significant trends developing in 2019 is the increased interest by national organizations in strengthening their chapter operations. I’m not saying there haven’t been previous efforts by national groups, but greater attention is being placed on state and...
by JP Moery | Feb 13, 2019 | Business Development, Business Practices
I want to address a quick topic today in the area of sponsorships. Over the last year or two, I’ve started to see associations accept the idea of having sponsors pay for the opportunity to deliver content – thought leadership. However, some of the primary concerns...
by JP Moery | Feb 13, 2019 | Business Development, Business Practices
In 2015, Webinar Host JP Moery launched his Association Playbook podcast, and it was the best business decision he ever made. The Playbook has allowed him to reach a global audience on a weekly basis – showcasing thought leadership content on sales, business...
by JP Moery | Feb 13, 2019 | Association Business Strategy, Business Development
One of the things my team and I are pretty fired up about for 2019 is selling the key account. Here are a few insights around key account management for association membership. You probably have about a dozen organizations that are larger, more complex, and poised to...
