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JP Moery – The Association Evangelist

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Association Hustle – A Game Plan for Growth

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Association Hustle – It’s Time to Get a Move On!

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Three Traits of Today’s Top CEOs

For nearly 25 years, I’ve had the chance to work with and observe some of the best association CEOs in the business. Several traits differentiate the exceptional leaders – here are a few: First and foremost, the top CEOs have the best staff. These leaders aren’t afraid to seek out people who excel in areas […]

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What Value Are You Providing Your Members Through Social Media?

I’ve talked a good deal about social media and how these platforms better enable you to communicate with members and prospects. These tools help connect with your audience in very real and authentic ways about your organization and the value you provide. However, some associations tend to use these platforms similar to how we once […]

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Define Your Association’s Value Proposition

How well can your association articulate your value prop? Defining member value and what differentiates you from other organizations in your industry is often a challenge – and, it can’t be developed by a group on K Street. The opportunity for associations to adopt and develop a strong value proposition is by asking your members what the […]

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The Importance of the Vision, Mission, and Values Statements

Bottom line: Today’s associations must have solid vision, mission, and value statements in place to be effective in moving forward. These organizational tenets help guide strategic planning, new initiatives, goal development, and better define its value proposition. I’ve worked with several organizations in developing these statements over the last two years, so let me break them […]

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The Critical Value of Sales Data

In the last few months, I’ve had the opportunity to present before groups about trends in membership recruitment. Particularly with state associations and different trade organizations looking to expand their membership. Often the challenge is they don’t have full-time salespeople. The #1 question I receive from these folks is, “How many times should I continue […]

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The Association Sales Dilemma

Associations are getting serious about business development right now. I’ve been working in association sales for the better part of 20 years and have begun to see a few things happening. Today there is a real need for biz dev talent, and people are having trouble finding membership sales professionals, in particular. So much so, […]

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The Moery Company Sponsors IndyCar for Second Year in a Row

The Big Red “M” is thrilled to announce its continued association with Dale Coyne Racing with Vasser-Sullivan as an official partner of the No. 18 entry driven by Sebastien Bourdais for the 2019 NTT IndyCar Series Season The 2019 NTT IndyCar Series will be the 24th season of the IndyCar Series and the 98th official championship season of American open wheel racing. […]

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