Three Traits of Today’s Top CEOs
For nearly 25 years, I’ve had the chance to work with and observe some of the best association CEOs in the business. Several traits differentiate the exceptional leaders – here are a few: First and foremost, the top CEOs have the best staff. These leaders aren’t...
What Value Are You Providing Your Members Through Social Media?
I’ve talked a good deal about social media and how these platforms better enable you to communicate with members and prospects. These tools help connect with your audience in very real and authentic ways about your organization and the value you provide. However, some...
Define Your Association’s Value Proposition
How well can your association articulate your value prop? Defining member value and what differentiates you from other organizations in your industry is often a challenge – and, it can’t be developed by a group on K Street. The opportunity for associations to adopt...
The Importance of the Vision, Mission, and Values Statements
Bottom line: Today’s associations must have solid vision, mission, and value statements in place to be effective in moving forward. These organizational tenets help guide strategic planning, new initiatives, goal development, and better define its value proposition....
The Critical Value of Sales Data
In the last few months, I’ve had the opportunity to present before groups about trends in membership recruitment. Particularly with state associations and different trade organizations looking to expand their membership. Often the challenge is they don’t have...
The Association Sales Dilemma
Associations are getting serious about business development right now. I’ve been working in association sales for the better part of 20 years and have begun to see a few things happening. Today there is a real need for biz dev talent, and people are having trouble...
The Moery Company Sponsors IndyCar for Second Year in a Row
The Big Red “M” is thrilled to announce its continued association with Dale Coyne Racing with Vasser-Sullivan as an official partner of the No. 18 entry driven by Sebastien Bourdais for the 2019 NTT IndyCar Series Season The 2019 NTT IndyCar Series will be the 24th...
Why it’s Essential to Build Association Awareness for Your Volunteer Leaders
I’ve recently seen an interesting trend developing, and it’s the growing interest of volunteer leaders in association business. Over the last several months, I’ve given presentations to various boards of directors about membership growth strategies, sponsorship...
Join us for a Book Launch Party to Celebrate the Release of “Association Hustle”
Come celebrate the release of JP Moery’s first book Association Hustle at a book launch event co-sponsored by InLoop and Diageo – March 21st from 5:30 to 7:30 at the Diageo Townhouse in Washington, DC. RSVP today as space is limited! See you there!
Why Should Associations Podcast?
More than 124 million people are listening – that’s why. And, listenership grows year over year – and more people than ever are listening to more than one podcast. The medium is a killer trend for 2019 and the number of associations I’ve spoken with who want to...