When is the last time your government relations and membership teams had a strategic discussion about your government affairs blueprint and membership growth?
Many associations face tactical bias in both areas. The association has implemented the same “issue campaigns” for years. Association letters to Capitol Hill, a grassroots alert, print ads – you know the drill.
Concurrently, membership staff sends the “10 reasons to join” brochure, relies on inbound calls and sells “networking.”
Two fundamental parts of the institution are on a completely different page.
I wonder why our members and prospects question the value proposition?