Association Hustle Podcast

JP Moery’s Association Playbook – Episode 96: Fantastic Member Engagement Strategies, with Guest Julie Divine – Moery Company

JP Moery’s Association Playbook – Episode 96: Fantastic Member Engagement Strategies, with Guest Julie Divine – Moery Company

When Host JP Moery first started his association consulting business, it was primarily a membership recruitment operation. However, the tide has begun to shift. With association data showing it’s more expensive to recruit new members than retain current ones; The Moery Company is moving into membership engagement services, as well. Sales Associate, Julie Divine has done a fantastic job developing a very successful member engagement program for a Moery partner. She shares this unique sales experience and the strategy behind the “warm handshake.”

JP Moery’s Association Playbook – Episode 94: Small-Town Takeaways for Success – Moery Company

JP Moery’s Association Playbook – Episode 94: Small-Town Takeaways for Success – Moery Company

Host JP Moery recently had the great pleasure of visiting his hometown of Hennessey, Oklahoma, and his high school alma mater – where he shared a few thoughts with the 2017 graduating class. He lived there for 18 years – spent 12 of those in the school system and graduated with about 70 people back in 1983. He says, “It was fantastic to be back.” The experience left him reflective of where he came from and who he is today. He shares 4 small-town takeaways for success.

JP Moery’s Association Playbook – Episode 93: Identifying the Decision-Making Process in Membership Sales

JP Moery’s Association Playbook – Episode 93: Identifying the Decision-Making Process in Membership Sales

A daunting CHALLENGE in sales is identifying who the decision maker is (and isn’t), says Host JP Moery. Today, the decision-making process continues to evolve within an environment of “flatter” organizations. To further complicate your effort, it’s not unusual to have a more collaborative decision-making approach as an organization’s membership dues may often come from different budgets within the same company!  He breaks it down for you in his latest podcast.

JP Moery’s Association Playbook – Episode 91: 10 Key Questions for a Better Pipeline

JP Moery’s Association Playbook – Episode 91: 10 Key Questions for a Better Pipeline

“Often we are more hopeful because of a pleasant conversation with a prospect than assessing the reality of how far along we are – or, how likely it is to happen,” says Host JP Moery. Improvements can be made by going deeper to find out what you really don’t know.  And, the more you are uncertain of, the less likely this deal will truly happen.  JP offers 10 questions, which may help you determine what deals are real – or a pipe dream.

JP Moery’s Association Playbook – Episode 88: “It’s Nothing Personal. It’s Just Business…”

JP Moery’s Association Playbook – Episode 88: “It’s Nothing Personal. It’s Just Business…”

This phrase truly rubs host JP Moery the wrong way. Anyone who knows him well, knows he takes every part of his business very personally. In fact, he totally believes it’s a differentiator for his company. So, it definitely strikes a nerve when a business associate throws him a curve ball and says, “It’s nothing personal.” Listen in to his recent riff.

JP Moery’s Association Playbook – Episode 83: Technical Experts are an Association’s Secret Sales Weapon

JP Moery’s Association Playbook – Episode 83: Technical Experts are an Association’s Secret Sales Weapon

How have membership sales been the last few months? Hitting your goals? Or, have they hit a wall with the same old tired approach.  Well, you have a secret sales weapon [who] can greatly enhance your growth efforts. Host JP Moery believes leveraging association technical specialists is a fantastic sales strategy to help develop solid leads for your membership sales team. Showcase their expertise for a winning campaign. Tune to find out how.

JP Moery’s Association Playbook – Episode 82: Are You Lazy or Afraid?

JP Moery’s Association Playbook – Episode 82: Are You Lazy or Afraid?

All business leaders deal with fear – how and if, you address the issue is likely a major part of a successful, personal journey, says Host JP Moery. So, what are you afraid of? What’s holding you back? What’s undermining your ability to move forward? In his current episode, JP shares his own fears as a leader, how he manages to beat them back – and, offers several strategies on how to confront the boogeyman under the bed.

JP Moery’s Association Playbook – Episode 79: Want Attention? Up the Frequency and Admit You’ve Screwed Up!

JP Moery’s Association Playbook – Episode 79: Want Attention? Up the Frequency and Admit You’ve Screwed Up!

For months, host JP Moery, has dedicated an unprecedented amount of time communicating about growing a small business, leadership, and associations. He’s learned so much through this process – both good and bad. During his latest episode, he lays it all on the table: urging you to up the frequency in your social media efforts, showing vulnerability in your communications, and more. He hopes some of these learning moments can help your growth. We invite you to listen in.

JP Moery’s Association Playbook – Episode 78: Getting Your Mind Right for Success

JP Moery’s Association Playbook – Episode 78: Getting Your Mind Right for Success

“The next big trend in executive development will be the honing of your mental skills and mind,” says host JP Moery. He believes wholeheartedly our mental acuity, intellectual curiosity, and flexibility is increasingly becoming a key performance indicator for all executives. Along those lines he hopes you’ll consider some recommendation, which have work for him. Listen in.

JP Moery’s Association Playbook – Episode 77:  My Top 3 Business “Rereads” for 2017

JP Moery’s Association Playbook – Episode 77: My Top 3 Business “Rereads” for 2017

There are several business books that have had a tremendous impact on host JP Moery’s professional life and he points out there are some books, like classic movies, worth rereading – again and again. Some of those classics are probably sitting on your shelves right now full of excellent insights worth revisiting. In his latest episode, he recommends his top 3 business books, which are on his list of rereads for 2017.

Association Labs – Episode 76: 5 Hints for Working With an “Expert”

Association Labs – Episode 76: 5 Hints for Working With an “Expert”

We are undergoing an incredible communications revolution – the biggest since the printing press was invented, says Host JP Moery. However, he warns because there are no barriers to entry, almost anyone can position themselves as an expert… and, take your money in the process. In his latest podcast, JP offers 5 hints for working with an “expert.”

Association Labs – Episode 75: Life Hacks from a Good ‘Ole Oklahoma Boy

Association Labs – Episode 75: Life Hacks from a Good ‘Ole Oklahoma Boy

As 2016 drew to a close, many bloggers, leadership gurus, and self-improvement specialists provided you guidance on “resolutions” for the coming year. With February 2017 now coming to an end, most of us have to admit that some of those resolutions have fallen by the wayside. Host JP Moery – a good ‘ole Oklahoma boy shares several strategies to reinvigorate those goals you’d set for yourself.

Association Labs – Episode 74: “No Phone Calls, Please.”

Association Labs – Episode 74: “No Phone Calls, Please.”

“No Phone Calls, Please,” is a common phrase in association job postings. Host JP Moery frequently reviews these postings as he holds great interest in sales positions, and has often found his own business development services could be a great fit. But, seriously – no phone calls? What kind of sales person do you want? JP shares his rationale in his latest podcast.

Association Labs – Episode 73: Will Your Association Survive?

Association Labs – Episode 73: Will Your Association Survive?

If the American economy were to tank again, host JP Moery firmly believes some associations will cease to exist; while others will simply become a shadow of their former selves. And, if you can see that on the horizon for your organization, isn’t it an incredible opportunity to totally hit the reset button. How do you do that in 2017? JP shares a few fresh strategies in his latest podcast.

Association Labs – Episode 72: Selling Small Business Member Prospects by Shortening the Sales Cycle

Association Labs – Episode 72: Selling Small Business Member Prospects by Shortening the Sales Cycle

Here’s the bottom line: business people simply have less time than ever before and host JP Moery believes these folks, much like himself, want to make decisions quicker about their business. And, association and organizational salespeople must come to terms with this emerging trend. How do we shorten the sales cycle and, by doing so, successfully on-board our small business prospects? As a small business owner, JP will tell you how. Listen in.

Association Labs – Episode 71: How Could Anyone Know My Association Better Than Me?

Association Labs – Episode 71: How Could Anyone Know My Association Better Than Me?

“We really don’t need anyone selling for us. No one knows our association like we do… How could you really speak on our behalf when you don’t work here?” Host JP Moery, President of The Moery Company, says this is the most common objection we hear when in discussions on our sales and consulting services. The fact of the matter is, it’s a fundamentally true statement. But, the most important part of the statement is first, no one knows. He explains in his latest podcast.

Association Labs – Episode 70: Liberate Yourself from Limiting Beliefs

Association Labs – Episode 70: Liberate Yourself from Limiting Beliefs

What’s holding you back? Host JP Moery shares his story about arriving in DC some 30 years ago with a working-class mindset (which, he describes as having been “limited”) and, the impact it’s had on his career. He describes how limiting beliefs can put the brakes on excellence in our professional and personal lives and details what he’s learned along the way. So, what experience from the past is limiting your progress? Today can be a fantastic opportunity to liberate yourself and chart a new path. He talks you through it in this unique and personal episode.

Get Your Association Data in Line for 2017, with Guest Patty Leeman

Get Your Association Data in Line for 2017, with Guest Patty Leeman

When looking at the most successful client projects The Moery Company has conducted over the last 12 months, Host JP Moery and Moery Chief Analyst Patty Leeman agree the winners are those organizations that have the most accurate DATA. No question. Patty and JP discuss key recommendations for helping associations begin to sort and develop their data for 2017. Data is key as it helps to assess the health of your organization. From identifying and differentiating membership and non-dues revenue streams, to hard data on marketing and sales processes, to the participation level of individuals in non-dues programs. What do those numbers look like? This podcast is a must for those associations looking get their data in line this year. Listen in.

JP Moery’s Association Playbook – Episode 68: Why Social Media Engagement is a MUST for Associations, with Anthony Demangone

JP Moery’s Association Playbook – Episode 68: Why Social Media Engagement is a MUST for Associations, with Anthony Demangone

Host JP Moery welcomes to the show, Anthony Demangone, NAFCU Executive Vice President and Chief Operating Officer. Anthony and his colleagues at NAFCU are doing some of the best social media work in the industry. Anthony details the big opportunities for associations in this space and discusses the “unprecedented” ability to engage with members and the immense value it brings to the entire organization. Listen in.

JP Moery’s Association Playbook – Episode 96: Fantastic Member Engagement Strategies, with Guest Julie Divine – Moery Company

JP Moery’s Association Playbook – Episode 96: Fantastic Member Engagement Strategies, with Guest Julie Divine – Moery Company

When Host JP Moery first started his association consulting business, it was primarily a membership recruitment operation. However, the tide has begun to shift. With association data showing it’s more expensive to recruit new members than retain current ones; The Moery Company is moving into membership engagement services, as well. Sales Associate, Julie Divine has done a fantastic job developing a very successful member engagement program for a Moery partner. She shares this unique sales experience and the strategy behind the “warm handshake.”

JP Moery’s Association Playbook – Episode 94: Small-Town Takeaways for Success – Moery Company

JP Moery’s Association Playbook – Episode 94: Small-Town Takeaways for Success – Moery Company

Host JP Moery recently had the great pleasure of visiting his hometown of Hennessey, Oklahoma, and his high school alma mater – where he shared a few thoughts with the 2017 graduating class. He lived there for 18 years – spent 12 of those in the school system and graduated with about 70 people back in 1983. He says, “It was fantastic to be back.” The experience left him reflective of where he came from and who he is today. He shares 4 small-town takeaways for success.

JP Moery’s Association Playbook – Episode 93: Identifying the Decision-Making Process in Membership Sales

JP Moery’s Association Playbook – Episode 93: Identifying the Decision-Making Process in Membership Sales

A daunting CHALLENGE in sales is identifying who the decision maker is (and isn’t), says Host JP Moery. Today, the decision-making process continues to evolve within an environment of “flatter” organizations. To further complicate your effort, it’s not unusual to have a more collaborative decision-making approach as an organization’s membership dues may often come from different budgets within the same company!  He breaks it down for you in his latest podcast.

JP Moery’s Association Playbook – Episode 92: Sales Today is a Whole New Ball Game

JP Moery’s Association Playbook – Episode 92: Sales Today is a Whole New Ball Game

Host JP Moery welcomed friend and colleague, Mike Thomas, SVP of Sales at The Moery Company to his latest podcast. This was a great session – in which JP and Mike hashed through how the sales game has changed since they wore a younger man’s clothes. He and Mike discuss what it takes to be successful today and how Millennials are poised to make their mark.

JP Moery’s Association Playbook – Episode 91: 10 Key Questions for a Better Pipeline

JP Moery’s Association Playbook – Episode 91: 10 Key Questions for a Better Pipeline

“Often we are more hopeful because of a pleasant conversation with a prospect than assessing the reality of how far along we are – or, how likely it is to happen,” says Host JP Moery. Improvements can be made by going deeper to find out what you really don’t know.  And, the more you are uncertain of, the less likely this deal will truly happen.  JP offers 10 questions, which may help you determine what deals are real – or a pipe dream.

JP Moery’s Association Playbook – Episode 83: Technical Experts are an Association’s Secret Sales Weapon

JP Moery’s Association Playbook – Episode 83: Technical Experts are an Association’s Secret Sales Weapon

How have membership sales been the last few months? Hitting your goals? Or, have they hit a wall with the same old tired approach.  Well, you have a secret sales weapon [who] can greatly enhance your growth efforts. Host JP Moery believes leveraging association technical specialists is a fantastic sales strategy to help develop solid leads for your membership sales team. Showcase their expertise for a winning campaign. Tune to find out how.

JP Moery’s Association Playbook – Episode 82: Are You Lazy or Afraid?

JP Moery’s Association Playbook – Episode 82: Are You Lazy or Afraid?

All business leaders deal with fear – how and if, you address the issue is likely a major part of a successful, personal journey, says Host JP Moery. So, what are you afraid of? What’s holding you back? What’s undermining your ability to move forward? In his current episode, JP shares his own fears as a leader, how he manages to beat them back – and, offers several strategies on how to confront the boogeyman under the bed.

JP Moery’s Association Playbook – Episode 79: Want Attention? Up the Frequency and Admit You’ve Screwed Up!

JP Moery’s Association Playbook – Episode 79: Want Attention? Up the Frequency and Admit You’ve Screwed Up!

For months, host JP Moery, has dedicated an unprecedented amount of time communicating about growing a small business, leadership, and associations. He’s learned so much through this process – both good and bad. During his latest episode, he lays it all on the table: urging you to up the frequency in your social media efforts, showing vulnerability in your communications, and more. He hopes some of these learning moments can help your growth. We invite you to listen in.

JP Moery’s Association Playbook – Episode 78: Getting Your Mind Right for Success

JP Moery’s Association Playbook – Episode 78: Getting Your Mind Right for Success

“The next big trend in executive development will be the honing of your mental skills and mind,” says host JP Moery. He believes wholeheartedly our mental acuity, intellectual curiosity, and flexibility is increasingly becoming a key performance indicator for all executives. Along those lines he hopes you’ll consider some recommendation, which have work for him. Listen in.

JP Moery’s Association Playbook – Episode 77:  My Top 3 Business “Rereads” for 2017

JP Moery’s Association Playbook – Episode 77: My Top 3 Business “Rereads” for 2017

There are several business books that have had a tremendous impact on host JP Moery’s professional life and he points out there are some books, like classic movies, worth rereading – again and again. Some of those classics are probably sitting on your shelves right now full of excellent insights worth revisiting. In his latest episode, he recommends his top 3 business books, which are on his list of rereads for 2017.

Association Labs – Episode 76: 5 Hints for Working With an “Expert”

Association Labs – Episode 76: 5 Hints for Working With an “Expert”

We are undergoing an incredible communications revolution – the biggest since the printing press was invented, says Host JP Moery. However, he warns because there are no barriers to entry, almost anyone can position themselves as an expert… and, take your money in the process. In his latest podcast, JP offers 5 hints for working with an “expert.”

Association Labs – Episode 75: Life Hacks from a Good ‘Ole Oklahoma Boy

Association Labs – Episode 75: Life Hacks from a Good ‘Ole Oklahoma Boy

As 2016 drew to a close, many bloggers, leadership gurus, and self-improvement specialists provided you guidance on “resolutions” for the coming year. With February 2017 now coming to an end, most of us have to admit that some of those resolutions have fallen by the wayside. Host JP Moery – a good ‘ole Oklahoma boy shares several strategies to reinvigorate those goals you’d set for yourself.

Association Labs – Episode 74: “No Phone Calls, Please.”

Association Labs – Episode 74: “No Phone Calls, Please.”

“No Phone Calls, Please,” is a common phrase in association job postings. Host JP Moery frequently reviews these postings as he holds great interest in sales positions, and has often found his own business development services could be a great fit. But, seriously – no phone calls? What kind of sales person do you want? JP shares his rationale in his latest podcast.

Association Labs – Episode 73: Will Your Association Survive?

Association Labs – Episode 73: Will Your Association Survive?

If the American economy were to tank again, host JP Moery firmly believes some associations will cease to exist; while others will simply become a shadow of their former selves. And, if you can see that on the horizon for your organization, isn’t it an incredible opportunity to totally hit the reset button. How do you do that in 2017? JP shares a few fresh strategies in his latest podcast.

Association Labs – Episode 72: Selling Small Business Member Prospects by Shortening the Sales Cycle

Association Labs – Episode 72: Selling Small Business Member Prospects by Shortening the Sales Cycle

Here’s the bottom line: business people simply have less time than ever before and host JP Moery believes these folks, much like himself, want to make decisions quicker about their business. And, association and organizational salespeople must come to terms with this emerging trend. How do we shorten the sales cycle and, by doing so, successfully on-board our small business prospects? As a small business owner, JP will tell you how. Listen in.

Association Labs – Episode 71: How Could Anyone Know My Association Better Than Me?

Association Labs – Episode 71: How Could Anyone Know My Association Better Than Me?

“We really don’t need anyone selling for us. No one knows our association like we do… How could you really speak on our behalf when you don’t work here?” Host JP Moery, President of The Moery Company, says this is the most common objection we hear when in discussions on our sales and consulting services. The fact of the matter is, it’s a fundamentally true statement. But, the most important part of the statement is first, no one knows. He explains in his latest podcast.

Association Labs – Episode 70: Liberate Yourself from Limiting Beliefs

Association Labs – Episode 70: Liberate Yourself from Limiting Beliefs

What’s holding you back? Host JP Moery shares his story about arriving in DC some 30 years ago with a working-class mindset (which, he describes as having been “limited”) and, the impact it’s had on his career. He describes how limiting beliefs can put the brakes on excellence in our professional and personal lives and details what he’s learned along the way. So, what experience from the past is limiting your progress? Today can be a fantastic opportunity to liberate yourself and chart a new path. He talks you through it in this unique and personal episode.

Get Your Association Data in Line for 2017, with Guest Patty Leeman

Get Your Association Data in Line for 2017, with Guest Patty Leeman

When looking at the most successful client projects The Moery Company has conducted over the last 12 months, Host JP Moery and Moery Chief Analyst Patty Leeman agree the winners are those organizations that have the most accurate DATA. No question. Patty and JP discuss key recommendations for helping associations begin to sort and develop their data for 2017. Data is key as it helps to assess the health of your organization. From identifying and differentiating membership and non-dues revenue streams, to hard data on marketing and sales processes, to the participation level of individuals in non-dues programs. What do those numbers look like? This podcast is a must for those associations looking get their data in line this year. Listen in.

JP Moery’s Association Playbook – Episode 68: Why Social Media Engagement is a MUST for Associations, with Anthony Demangone

JP Moery’s Association Playbook – Episode 68: Why Social Media Engagement is a MUST for Associations, with Anthony Demangone

Host JP Moery welcomes to the show, Anthony Demangone, NAFCU Executive Vice President and Chief Operating Officer. Anthony and his colleagues at NAFCU are doing some of the best social media work in the industry. Anthony details the big opportunities for associations in this space and discusses the “unprecedented” ability to engage with members and the immense value it brings to the entire organization. Listen in.

 

Top Strategies for Association Growth By JP Moery