Association Hustle Podcast

JP Moery’s Association Playbook – Episode 118: Making the Fast Buck or Building Partnerships that Last

JP Moery’s Association Playbook – Episode 118: Making the Fast Buck or Building Partnerships that Last

Long-term strategic partnerships in the sponsorship area – it’s all the buzz, but what the heck does it mean? Currently, Host JP Moery believes “long-term strategic partnerships” are simply a proxy for, “I just want to go after the big dollars from my existing sponsors.” This approach is not strategic nor at all long term. During his latest podcast, JP talks you through four steps to developing a winning partnership with your sponsors that will stand the test of time.

JP Moery’s Association Playbook – Episode 117: Why Do Leadership Roles Get Old?

JP Moery’s Association Playbook – Episode 117: Why Do Leadership Roles Get Old?

Just before Host JP Moery’s daughter, Grace left for college in the fall, they had a talk about leadership and why it can become “old and tired.” “It was an interesting conversation, one I embraced and it really got me thinking,” says JP. “Why does leadership become a grind?” He details three of the draining aspects of leadership and offers three strategies on how to develop a winning leadership action plan.

JP Moery’s Association Playbook – Episode 116: Is Your Association Exceptional?

JP Moery’s Association Playbook – Episode 116: Is Your Association Exceptional?

“The state of our association industry has been heavy on my mind lately,” says Host JP Moery. He truly believes that within the next decade (there may not even be that much time) associations must become extraordinary organizations. “We MUST offer exceptional programs and services to our members to thrive in a new world – because the world today demands excellence,” explains JP. He details key steps during his latest podcast.

JP Moery’s Association Playbook – Episode 115: A New Association Trend? Hiring Remote Workers, with Insperity’s Todd Myer

JP Moery’s Association Playbook – Episode 115: A New Association Trend? Hiring Remote Workers, with Insperity’s Todd Myer

Telecommuting is one of hottest perks for today’s work force and associations are beginning to hire remote employees. Host JP Moery welcomed to the podcast Todd Myer with Insperity, a full-service HR firm and Moery communications sponsor. Todd addresses the trends around working virtually, the challenges of creating and managing a mobile workforce, and tips on how associations can implement this valued benefit. If you have any questions on creating a virtual work option at your organization, Insperity is your go-to resource – connect with them at 703/821-7303.

JP Moery’s Association Playbook – Episode 114: New Association Leaders for a New Era, with Guest Bill Hudson

JP Moery’s Association Playbook – Episode 114: New Association Leaders for a New Era, with Guest Bill Hudson

What makes a successful leader today – and, tomorrow? Host JP Moery welcomed to the podcast one of his very best friends in the association space, Bill Hudson. The former CEO of Global Cold Chain Alliance and current Partner at Heidrick & Struggles, Bill heads executive searches for CEOs for trade and professional associations. During this episode, he brings to bear his understanding of the association community, association leadership, and the changes taking place in the association landscape. He shares with JP the qualities associations should be looking for in a CEO candidate, how the organization should operate as they move into new leadership, and how that leadership role is changing. Listen in!

JP Moery’s Association Playbook – Episode 113: Get the Inside Track for Your Members with Inside Elections

JP Moery’s Association Playbook – Episode 113: Get the Inside Track for Your Members with Inside Elections

“Associations without a sound political operation to complement government relations activity are only playing half the game,” says Host JP Moery. With this in mind, he welcomed Nathan Gonzales with Inside Elections with Nathan Gonzales and Erik Koeppen, PAC Director at the American Nurses Association (ANA) to the Playbook. Inside Elections is a nonpartisan, biweekly report many associations currently use to arm their members with the data they need to become more politically engaged. ANA co-brands with Inside Elections, and Erik says it’s proven to be a fantastic member benefit as well as internal resource of fact-based data and context for the ANA Government Affairs team. Check out Episode 113.

JP Moery’s Association Playbook – Episode 111: 6 Steps for Building A Fantastic Team

JP Moery’s Association Playbook – Episode 111: 6 Steps for Building A Fantastic Team

Host JP Moery launched The Moery Company (TMC) in 2010, a solo journey. Today, he has a team of 12 and is seeking new staff. As TMC has grown, the company has collectively worked toward building a fantastic team. Six building blocks have helped get them where they are today. “These efforts help create a culture and a strong culture will overcome many challenges you have in business,” says JP. He shares his 6 steps during his latest podcast.

JP Moery’s Association Playbook – Episode 110: Associations and Influencer Marketing, with guest Kiki I’Italien

JP Moery’s Association Playbook – Episode 110: Associations and Influencer Marketing, with guest Kiki I’Italien

Influencer marketing is a hot topic in the association space and host JP Moery welcomes Kiki L’Italien, CEO of Amplified Growth and host of Association Chat, to discuss the opportunities for associations who want to dig in. Kiki breaks down “influencer marketing” in terms of building relationships and identifying potential partnerships with influencers in their industry – folks who will move the needle on what the organization is trying to achieve. She reveals several key strategies for those looking to implement a successful campaign.

JP Moery’s Association Playbook – Episode 108: How Association Advocacy Has Changed, with Guest Kevin Burke

JP Moery’s Association Playbook – Episode 108: How Association Advocacy Has Changed, with Guest Kevin Burke

Association advocacy continues to evolve and while there isn’t a set “playbook” to follow in today’s political landscape, one aspect still rings true – the importance of relationship building. During the latest edition of the podcast, special guest, ACI-NA CEO Kevin Burke shares his unique perspective. Kevin’s early career in government affairs as a legislative aide and press secretary helped pave his way to association leadership. He describes just how much has changed in the world of advocacy and shares 3 things all new CEOs need to accomplish within their first 90 days! Listen in.

JP Moery’s Association Playbook – Episode 101: A Game-Changer for Associations – Influencer Analytics with Guest, Jonathan Baron

JP Moery’s Association Playbook – Episode 101: A Game-Changer for Associations – Influencer Analytics with Guest, Jonathan Baron

The association industry is on the cusp of a new and exciting opportunity. Host JP Moery recently had a fantastic discussion with Jonathan Baron, Principal, Baron Public Affairs, about his organization’s new influencer analytics program and how associations can truly benefit. Baron Influencer Analytics empowers professionals with a critical tool for understanding the sources that genuinely influence decision makers.  For trade associations and other organizations, Baron Influencer Analytics optimizes public affairs analysis, messaging, targeting, and delivery. This episode features can’t-miss content!

JP Moery’s Association Playbook – Episode 99: Association Transformation with Special Guest, Heidi Brock

JP Moery’s Association Playbook – Episode 99: Association Transformation with Special Guest, Heidi Brock

Host JP Moery recently sat down for a recording session with his good friend and industry colleague, Heidi Brock, President and CEO of the Aluminum Association. He’s been truly excited in the last few years to witness the transformation of the Aluminum Association, under Heidi’s leadership. Heidi is unique in that she is a former member as well a member of a number of other organizations. As a CEO, this experience has afforded her a keen perspective and crystal-clear understanding of the need for a well-defined business proposition as well as creating an association that delivers concrete value to its members. She also saw a big opportunity in building out a culture of advocacy for the Aluminum industry – and, the effort has proven to be enormously successful. Listen in!

JP Moery’s Association Playbook – Episode 98: Bad Advice, Mistakes Made & Lessons Learned

JP Moery’s Association Playbook – Episode 98: Bad Advice, Mistakes Made & Lessons Learned

“Having recently blogged on the best pieces of advice I ever received, my thoughts have naturally drifted to the bad advice I followed, as well the mistakes I made,” says Host JP Moery. With his daughter heading off to college this month, JP has been a little more reflective these days. He shares some of his missteps and the life lessons he learned about finances, leadership opportunities, and that first job. This might be a good podcast to share with your kids!

JP Moery’s Association Playbook – Episode 118: Making the Fast Buck or Building Partnerships that Last

JP Moery’s Association Playbook – Episode 118: Making the Fast Buck or Building Partnerships that Last

Long-term strategic partnerships in the sponsorship area – it’s all the buzz, but what the heck does it mean? Currently, Host JP Moery believes “long-term strategic partnerships” are simply a proxy for, “I just want to go after the big dollars from my existing sponsors.” This approach is not strategic nor at all long term. During his latest podcast, JP talks you through four steps to developing a winning partnership with your sponsors that will stand the test of time.

JP Moery’s Association Playbook – Episode 117: Why Do Leadership Roles Get Old?

JP Moery’s Association Playbook – Episode 117: Why Do Leadership Roles Get Old?

Just before Host JP Moery’s daughter, Grace left for college in the fall, they had a talk about leadership and why it can become “old and tired.” “It was an interesting conversation, one I embraced and it really got me thinking,” says JP. “Why does leadership become a grind?” He details three of the draining aspects of leadership and offers three strategies on how to develop a winning leadership action plan.

JP Moery’s Association Playbook – Episode 116: Is Your Association Exceptional?

JP Moery’s Association Playbook – Episode 116: Is Your Association Exceptional?

“The state of our association industry has been heavy on my mind lately,” says Host JP Moery. He truly believes that within the next decade (there may not even be that much time) associations must become extraordinary organizations. “We MUST offer exceptional programs and services to our members to thrive in a new world – because the world today demands excellence,” explains JP. He details key steps during his latest podcast.

JP Moery’s Association Playbook – Episode 115: A New Association Trend? Hiring Remote Workers, with Insperity’s Todd Myer

JP Moery’s Association Playbook – Episode 115: A New Association Trend? Hiring Remote Workers, with Insperity’s Todd Myer

Telecommuting is one of hottest perks for today’s work force and associations are beginning to hire remote employees. Host JP Moery welcomed to the podcast Todd Myer with Insperity, a full-service HR firm and Moery communications sponsor. Todd addresses the trends around working virtually, the challenges of creating and managing a mobile workforce, and tips on how associations can implement this valued benefit. If you have any questions on creating a virtual work option at your organization, Insperity is your go-to resource – connect with them at 703/821-7303.

JP Moery’s Association Playbook – Episode 114: New Association Leaders for a New Era, with Guest Bill Hudson

JP Moery’s Association Playbook – Episode 114: New Association Leaders for a New Era, with Guest Bill Hudson

What makes a successful leader today – and, tomorrow? Host JP Moery welcomed to the podcast one of his very best friends in the association space, Bill Hudson. The former CEO of Global Cold Chain Alliance and current Partner at Heidrick & Struggles, Bill heads executive searches for CEOs for trade and professional associations. During this episode, he brings to bear his understanding of the association community, association leadership, and the changes taking place in the association landscape. He shares with JP the qualities associations should be looking for in a CEO candidate, how the organization should operate as they move into new leadership, and how that leadership role is changing. Listen in!

JP Moery’s Association Playbook – Episode 113: Get the Inside Track for Your Members with Inside Elections

JP Moery’s Association Playbook – Episode 113: Get the Inside Track for Your Members with Inside Elections

“Associations without a sound political operation to complement government relations activity are only playing half the game,” says Host JP Moery. With this in mind, he welcomed Nathan Gonzales with Inside Elections with Nathan Gonzales and Erik Koeppen, PAC Director at the American Nurses Association (ANA) to the Playbook. Inside Elections is a nonpartisan, biweekly report many associations currently use to arm their members with the data they need to become more politically engaged. ANA co-brands with Inside Elections, and Erik says it’s proven to be a fantastic member benefit as well as internal resource of fact-based data and context for the ANA Government Affairs team. Check out Episode 113.

JP Moery’s Association Playbook – Episode 111: 6 Steps for Building A Fantastic Team

JP Moery’s Association Playbook – Episode 111: 6 Steps for Building A Fantastic Team

Host JP Moery launched The Moery Company (TMC) in 2010, a solo journey. Today, he has a team of 12 and is seeking new staff. As TMC has grown, the company has collectively worked toward building a fantastic team. Six building blocks have helped get them where they are today. “These efforts help create a culture and a strong culture will overcome many challenges you have in business,” says JP. He shares his 6 steps during his latest podcast.

JP Moery’s Association Playbook – Episode 110: Associations and Influencer Marketing, with guest Kiki I’Italien

JP Moery’s Association Playbook – Episode 110: Associations and Influencer Marketing, with guest Kiki I’Italien

Influencer marketing is a hot topic in the association space and host JP Moery welcomes Kiki L’Italien, CEO of Amplified Growth and host of Association Chat, to discuss the opportunities for associations who want to dig in. Kiki breaks down “influencer marketing” in terms of building relationships and identifying potential partnerships with influencers in their industry – folks who will move the needle on what the organization is trying to achieve. She reveals several key strategies for those looking to implement a successful campaign.

JP Moery’s Association Playbook – Episode 108: How Association Advocacy Has Changed, with Guest Kevin Burke

JP Moery’s Association Playbook – Episode 108: How Association Advocacy Has Changed, with Guest Kevin Burke

Association advocacy continues to evolve and while there isn’t a set “playbook” to follow in today’s political landscape, one aspect still rings true – the importance of relationship building. During the latest edition of the podcast, special guest, ACI-NA CEO Kevin Burke shares his unique perspective. Kevin’s early career in government affairs as a legislative aide and press secretary helped pave his way to association leadership. He describes just how much has changed in the world of advocacy and shares 3 things all new CEOs need to accomplish within their first 90 days! Listen in.

JP Moery’s Association Playbook – Episode 101: A Game-Changer for Associations – Influencer Analytics with Guest, Jonathan Baron

JP Moery’s Association Playbook – Episode 101: A Game-Changer for Associations – Influencer Analytics with Guest, Jonathan Baron

The association industry is on the cusp of a new and exciting opportunity. Host JP Moery recently had a fantastic discussion with Jonathan Baron, Principal, Baron Public Affairs, about his organization’s new influencer analytics program and how associations can truly benefit. Baron Influencer Analytics empowers professionals with a critical tool for understanding the sources that genuinely influence decision makers.  For trade associations and other organizations, Baron Influencer Analytics optimizes public affairs analysis, messaging, targeting, and delivery. This episode features can’t-miss content!

JP Moery’s Association Playbook – Episode 99: Association Transformation with Special Guest, Heidi Brock

JP Moery’s Association Playbook – Episode 99: Association Transformation with Special Guest, Heidi Brock

Host JP Moery recently sat down for a recording session with his good friend and industry colleague, Heidi Brock, President and CEO of the Aluminum Association. He’s been truly excited in the last few years to witness the transformation of the Aluminum Association, under Heidi’s leadership. Heidi is unique in that she is a former member as well a member of a number of other organizations. As a CEO, this experience has afforded her a keen perspective and crystal-clear understanding of the need for a well-defined business proposition as well as creating an association that delivers concrete value to its members. She also saw a big opportunity in building out a culture of advocacy for the Aluminum industry – and, the effort has proven to be enormously successful. Listen in!

JP Moery’s Association Playbook – Episode 98: Bad Advice, Mistakes Made & Lessons Learned

JP Moery’s Association Playbook – Episode 98: Bad Advice, Mistakes Made & Lessons Learned

“Having recently blogged on the best pieces of advice I ever received, my thoughts have naturally drifted to the bad advice I followed, as well the mistakes I made,” says Host JP Moery. With his daughter heading off to college this month, JP has been a little more reflective these days. He shares some of his missteps and the life lessons he learned about finances, leadership opportunities, and that first job. This might be a good podcast to share with your kids!

 

Top Strategies for Association Growth By JP Moery